Officials in several states have joined together to launch a new public health initiative, aimed at the increasing number of young people who have mistaken the term hydrofracking for a sexual euphemism, often with disastrous results. Hydrofracking is in fact a controversial method for fracturing deep shale deposits to release natural gas, not a slang term for  a sex act involving swimming pools, bathtubs or car washes.

The public health campaign, under the slogan, “Hydrofrack Is Whack,” will produce a series of television and Internet commercials aimed at teens. Several celebrities have agreed to  participate including Snooki,  Bow Wow, Sophie from the  tenth season of Big Brother UK, and a Kardashian to be named later. 

Organizers of the campaign have expressed concern that their efforts will be seen as  supporting critics of the mineral extraction type of hydrofracking. According to campaign director Terrence Nightingale, the ads are directed only at idiotic behavior on the part of sexually curious teens.

“We are not commenting on the wisdom of injecting high pressure water and toxic chemicals into deep shale deposits, which can poison the water table and releases natural gas into the soil where it then migrates into people’s homes and comes out of their faucets. We just want teens to know that hydrofracking is definitely not something you want to be doing on a  Saturday night.”